• 1995

Company Description

11Ants Analytics help airlines and retailers around the globe increase profits with simple to deploy customer analytics solutions.

11Ants Analytics is headquartered in New Zealand and helps airlines and retailers around the globe increase profits with their next generation customer analytics solutions - 11Ants RAP (Retail Analytics Platform) and 11Ants AAP (Airline Analytics Platform). The company has built the world's easiest to deploy, easy to use customer analytics platforms. 11Ants Analytics began as a spinout of the University of Waikato, and went on to raise venture capital from Endeavour Capital, The New Zealand Venture Investment Fund and WaikatoLink (the commercialization company of the University of Waikato). In March 2015 11Ants Analytics was acquired by a global consortium comprising loyalty giant Aimia and one of the world's most awarded airlines - Air New Zealand. The company continues operating as a standalone entity and the founding team remain in the business. For more information visit www.11AntsAnalytics.com .