Apax Group

Apax Group is a marketing firm that focuses on providing innovate commercial practices.

Leading Experiential Marketing company in Asia Pacific, focusing on interpreting the brand’s DNA, providing innovative solutions, cross boundaries collaborations, integrating the quality global resources, interpreting the brand DNA through diversified brand interaction along with the best execution capability to achieve ultimate brand experience. Three Divisions: APAX EVENTS APAX LIVE APAX RECREATION in partnership Axis Mundi and Campaign China. APAX EVENTS Provides immersed “Experiential Marketing” service integrating all aspects of resources. We develop and deliver a wide range of services covering fashion, premium events, art exhibitions, retail design, as well as official fashion organization management. APAX LIVE Unite multicultural entertainment concepts and experiences. As the exclusive licensee of Fashion Rocks Asia, presents you with Asia's first Fashion Rocks in 2016 in Shanghai, followed by an Asia tour. SIFS Shanghai International Fashion Showcase. As the strategic partner of Shanghai Fashion Week, we bring the future of fashion to China and provide an ultimate business solution to new world-class designers and luxury/fashion brands into the Chinese market. APAX RECREATION The World’s first Discovery Adventures Park officially launched in Moganshan. Discovery Adventures Moganshan Park is a perfect outdoor exploration and extreme sports destination which combines real geographic features, top level outdoor facilities, international safety standard, a complete system of courses & international professional coach team. Axis Mundi Two of Asia’s creative innovators, Film Director Wong Kar Wai and APAX Group have come together with their respective expertise in art, culture, entertainment and fashion to transform the idea of luxury events. Campaign China Campaign China creates intelligent retail solutions that push the boundaries of the consumer experience and transformative personalized brand spaces that define the retail landscape.