Appature

Appature offers enterprise marketing management software and web applications for the healthcare industry.

Appature, Inc. was acquired by IMS Health in March 2013. It's a Seattle-based technology company that provides cloud-based marketing software platform, now branded as Nexxus Marketing, designed exclusively for healthcare and life sciences companies. Nexxus Marketing combines a big data marketing database, campaign management engine, and insights for campaign optimization and data visualization.