Featured Member Site
IBM Corporate Archives
LS 119 SOMC
Route 100
Somers, NY 10589
Contact: Paul C. Lasewicz, Corporate Archivist
An IBM archive facility
Telephone: 914-766-0611. Reference requests: 914-766-0612
Email: lasewicp@us.ibm.com
Website: http://www-03.ibm.com/ibm/history
Conditions of Access
Public access is limited and on a case-by-case basis, as resources
allow.
Holdings
1890-present; bulk dates, 1920-1985
Volumes
13,000 linear feet of paper-based records, 300,000 still images,
5000 moving image titles, and more than 2,000 business machines
and components.
Overview
Equipment in IBM's archive
The IBM Corporate Archives is an internally-focused heritage function
with a mission to collect, preserve, and provide access to the
information IBM needs to meet its long-term business, legal, and
historical needs. The Archives supports a wide range of IBM’s
domestic and international business activities, including communications,
marketing and sales, client relations, litigation, and intellectual
property. The Archives also manages the IBM History web site, which
attracted more than 1.8 million visits for the year ending July,
2008.
The IBM Archives first began in 1964 when the company hired
a single archivist to manage a large but loose collection of
historical records as part of a larger records management initiative.
A later white paper by an academic consultant recommended an
even stronger emphasis be placed on preserving the company’s
historical legacy, and spurred the decision to create a separate
Archives department in 1974.
The Archives collection documents the growth and development
of one of the world's leading technology companies. Strengths
of the collection include the papers of Thomas J. Watson Sr.
and Thomas J. Watson Jr., corporate communications materials
(press releases, publications, advertisements), product documentation
(marketing, technical manuals), photographs, and audio visual
materials. Also of note is an extensive collection of precision
business equipment ranging from 17th-century adding machines
to 19th-century clocks to 20th-century computers. Current Archives
focus is directed at increasing physical and intellectual control
over the collection in order to improve proactive provision of
archival content.
Commentary
IBM archive records
Much of what corporate archives do best is hidden under the covers.
We are often like those old BASF commercials – "We don't
make the product, we make the product better."
That archival content provides value to corporate activities is
unquestioned. But it's hard to quantify that value. And in the
modern corporate environment, being unable to quantify the value
a function brings to the table creates a dangerous exposure. Whether
an archives survives that exposure comes down to a series of "depends." It
depends on the company’s culture. It depends on where the
archives is placed organizationally. It depends on the individual
executive. It depends on the current business cycle. That's
a lot of "depends."
Other kinds of institutional archives rarely have this exposure.
Nobody ever says, why have a government archives? Nobody ever
says, why have a university archives? Nobody ever says, why have
historical society archives? Those archives have missions that
are self-evident. They don't have to worry about the ‘depends’ routinely
challenging their very existence.
But there is no self-evident reason why a corporation has to
have an archives. And so, unlike its institutional cousins, a
corporate archives has to defend its existence by word and deed.
It’s a constant, even daily battle to demonstrate value,
to win influential friends, and to avoid making influential enemies.
And even then that might not be enough. In an environment where
companies dump profitable operations that are not quite profitable
enough, they don't think twice about eliminating non-revenue
generating corporate functions...even if they are acknowledged
as having value. It's not enough to demonstrate value in a corporation
today...that value now has to be strategic. It has to be considered
core to the institution. And frankly, very few corporations consider
their history and heritage as core.
An area in IBM's archive facility
Now, there are a lot of ways a corporate archives can add strategic,
core value. But the problem is that it is rarely funded well enough
to contribute in all the ways it potentially could. Given that,
a corporate archives is faced with two choices – first, to
stretch its resources and try to do it all and justify its existence
in every way possible, with potential negative impacts to effectiveness,
quality of work, and staff sanity? Or try to focus on a few high
visibility, high return objectives, thereby improving quality,
enhancing reputation, adding value, and preserving sanity? Not
surprisingly, the latter – a narrowed focus, a tactical application
of skills and effort – is the path most corporate archives
take. An informal survey of major corporate archives this summer
identifies that their primary users are predominantly public-facing
functions like Communications and Marketing, and deep pocket functions
like Litigation and Intellectual Property. These are all functions
where an archives can be legitimately positioned as core to their
operations. So it's logical that so many existing corporate archives
have hitched their wagons to these organizations.
But even these targeted strategies aren't fool proof. Even the
best laid plans of the most viable corporate archives are subject
to all those "depends" mentioned earlier - culture,
organization, individual executives, and business cycles. These
depends are subject to change without notice, so the well-prepared
corporate archives must be ready to adapt to changing circumstances.
They must be aware of a variety of value equations, and know
how to swiftly change direction and adopt the strategy that best
fits current circumstances. Ultimately, the end game for any
corporate archives is survival. Because every time a corporate
archives is eliminated, we all lose – the profession, the
company, and the future.
- COMMENTARY
- Corporate Archives Are Different
- Paul Lasewicz
- Note: The author's views are expressly his own, and do
not necessarily reflect the opinions of the IBM Corporation
or the IT History Society.
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