• 2008

Company Description

AppTap is an application discovery and advertising network.

AppTap (formerly mpowerplayer) is the leading app discovery and advertising network - combining contextual and behavioral targeting to deliver the right app, to the right user, at the right time - and at scale. App developers partner with AppTap to distribute their apps to their target audience at scale. Mobile publishers and carriers use AppTap to monetize their inventory and engage their users.