BCKSTGR

BCKSTGR, an authenic way to engage and influence today's digitally connected consumers through virtual currency, rewards, and gamification.

The company was acquired in 2014. BCKSTGR was a technology platform developed for leading brands and media properties to uniquely engage and influence today's mobile and socially connected consumer. BCKSTGR delivered a toolbox of digital solutions that included online loyalty rewards, virtual currency, and gamification, that gathered data intelligence and behavioral information for use in predictive analytics and real time marketing campaigns. United MileagePlus retained a significant ownership stake in BCKSTGR and was a partner in its consumer facing (namesake) platform.