• 2013 September 01

Company Description

Cloud predictive platform

Programmatic Lead Buying for Medium-sized eCommerce Customers Buy Leads, not Ads! behaview offers a smart SaaS service where marketers simply add a private tag on their website, upload their banners for the products they want to promote, and decide on the budget and timeframe allocated to these campaigns. They immediately get highly qualified leads visiting their website. Behind the scenes, behaview predicts which individuals are the best potential leads for each client and product, bids and buys the right ads only for these individuals when they show up in the ad exchanges behaview is connected to. What’s the magic?  Several data sources continuously feed the behavioral behaview cloud repository  Clients’ websites tags teach to the behaview’s repository the Clients’ best audience  behaview applies its predictive analysis and scoring secret sauce to decide which individuals are the right target  behaview bids via API - on the behalf of the Client - on the major ad exchanges, only on identified individuals