Buyapowa

Buyapowa is a social-commerce technology business.

Based in London and New York, Buyapowa is a 'Social Customer get Customer' sales platform used by the likes of Tesco, O2, NBC Universal, Costco, EE and Debenhams to transform fans and followers into shopper advocates. Buyapowa's clients motivate and reward their customers for bringing them new customers by combining (i) tiered rewards (ii) gamification and (iii) communal targets. Tiered rewards drive the likelihood of referral by rewarding customers for each friend they refer, gamification encourages competition between customers by rewarding those who bring in the most new customers, and communal targets incentivise the whole group by rewarding everyone equally if they reach a shared referral goal. Buyapowa's clients typically seed promotions via social and targeted CRM. Integration is simple, through an iframe on the client's website and a tag on the check out pages or via a white label website. Retail clients can typically expect an 80% drop in CPA.