Buzzdeck

An advanced analytics tool for tracking ROI against digital and physical channels

Buzzdeck is an advanced analytics tool for tracking ROI against digital and physical channels. It allows agencies, managers and independent users to track their physical and digital sales by region, regional advertising spend, custom campaign and marketing metrics and a number of channels of social activity (Facebook, Twitter, YouTube and others) in order best to plan marketing placement, spend and related strategy based on fan locations, demographics and both engagement and volume metrics. The platform was conceived in the music industry, and alongside the general metrics tracking also allows users to track a number of music-specific sales, streaming and radio play data channels. This allows users to see where the greatest appeal is for musicians, bands and even individual tracks. For brands who regularly license music for campaigns Buzzdeck is an invaluable tool in identifying the best-fit artists for each brand or campaign. Buzzdeck has been licensed by a number of major labels and is also used by a large number of independent managers and artists - this enables us to bring complementary relationships to brands and agencies who wish to use the product to identify music for their customers. It is now being targeted at TV & film markets as well as more general brand and PR focused companies.