Cains Retail

Social Analytics for Retail

Cains Retail monitored Foursquare, Facebook Places and Twitter activity to gauge foot traffic at various retailers. Geo-tagged social data was combined with local weather reports and micro-economic health checks (employment and real estate sales) to predict sales volume at over 100 retail chains. As complementary service, the social data was mined to create an average customer profile for each retailer. Cains Retail was sold in December 2011.