CAKE

CAKE provides a SaaS-based solution for advertisers, publishers and networks to track, attribute and optimize their spend in real-time.

CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. With its multi channel hub, CAKE is filling a crucial void for marketers at a time when the world of online advertising continues to grow more complex. The company’s multi-channel, enterprise suite of tools makes it easy for marketers to collect vast volumes of rich click-forward data, such as conversion information, landing page data, and impression traffic for display campaigns. By providing one place to track, manage and optimize attribution data, CAKE empowers its users with fundamental new ways to maximize value from digital media campaigns while integrating with existing marketing technology investments. Only CAKE offers everything needed for a complete view of the digital customer journey, from acquisition to conversion.