• 2012

Company Description

CakeWorks is a next-generation digital agency focused on video strategy, products, operations, programming, platforms, audiences – and

CakeWorks is a next-generation digital agency focused on video strategy, products, operations, programming, platforms, audiences – and dollars. Based in New York, San Francisco and Los Angeles, we not only make recommendations, we drive execution. We bridge traditional media companies and the most disruptive start-ups in Silicon Valley and Silicon Alley to create innovative and profitable video experiences. We don’t debate which coast does it better, we connect complementary teams to empower smart digital strategies, simplify product launches, and accelerate revenue. We create, architect and extend digital video opportunities for companies who want to engage audiences and brands with sight, sound and motion. We find and develop strategic partnerships; we generate revenue; we solve tough questions about product features, platform choices and pricing models; we address challenging supply-demand concerns; and we amplify video businesses with distribution, sales training and go-to-market. We know you need views. We hope all of our partners and clients enjoy digital video, harness its capabilities and join us in contributing brainpower, elegance, energy and fun to the video ecosystem. We want to make digital video better. We believe that building a sustainable digital video business doesn't have to be impossibly complicated or outrageously expensive; with the right strategy and technology partners, it's cake.