Candy Lab

Mobile Augmented Reality Marketing

Candy Lab's Location-Based Augmented Reality Content Management And Delivery System - Candy B.A.R. - makes it simple to use new technologies like Augmented Reality to drive engagement & sales for promotional campaigns. What is Candy B.A.R.? It's a Location-Based Augmented Reality Content Management And Delivery System - Candy B.A.R. (Blended Augmented Reality) blends exciting mobile technology & familiar dashboard marketing methods together. Broken down by the number: 1. Candy B.A.R. is a marketing platform that allows brands to create GPS location-based augmented reality (AR) campaigns. It is also an app that's an AR scavenger hunt game for consumers, allowing them to win branded real-world prizes or offers by collecting virtual items at specific locations. 2. Candy B.A.R. addresses the underlying function of consumer behavior by enhancing user experience with brands and simplifying their adoption through an engaging, non-intrusive game layer. Utilizing it's patent-pending cross promotional LBAR platform, it provides brands the ability to communicate its message to it's desired hyper-local target audience. 3. With Candy B.A.R. white label apps, a user has to be within the given proximity of a virtual item in order to collect it by tapping on the screen. This means the prizes, information and offerings can be highly relevant to the player's location. Once a user clicks the virtual item, they will see a branded display screen. This is the opportunity for your brand to communicate its message to your target audience; whether your brand is at an event, around a city or even on a street corner. For people who like to read about results: Candy B.A.R. has proven Mobile Augmented Reality can influence natural behaviors in situations where encountering people with places and objects in the real world overlaid with mobile augmented reality will in fact be highly effective. As a result, combining this technology with the Candy B.A.R. Platform offers tremendous opportunity to reach consumers in the most spur-of-the-moment innovative and interactive way to dial-in a brand's influence for user engagement and conversion purposes. GOLD ADDY - 2013 AAF El Paso, Tx Candy Lab - Digital Creative Technology, GPS & Location NCDA CacheTown Campaign BRONZE ADDY - 2013 AAF El Paso, Tx Candy Lab - Integrated Campaigns, Consumer, Local UTEP Athletics - NCDA CacheTown Challenge Candy Lab, 'Your team did an Outstanding job on the Cachetown App Challenge. They had such a fun time going in and out of the location based augmented reality sections of the game. It was amazing to see how it individualized each one of the New Car locations. They are still hearing from the social aspects of the game in their websites. They know the 'gamer' industry is growing at almost immeasurable rates, and it is fun to tie their business to the growth the gamer industry is seeing. They know it is all about being seen, the game got them out in front of tens and thousands of people. It was an honor for their 27 dealer franchises to be a part of the first use of this concept technology in the USA. They look forward to using Candy Lab in future events'. John Luciano El Paso New Car Dealer President Dick Poe Toyota Social Director & General Manager El Paso, Texas. The legal friendly explanation: A hyper-local advertising and cross promotional 3-D augmented reality mobile platform is provided that enables players to interact virtually with their real world environment to earn real world and virtual world rewards. The cross promotional platform allows vendors to place game and application elements represented as in-application elements anywhere in the world on a map according to its precise geo-location in the real world. When a user of the mobile platform clicks on a game element to collect it, the vendor’s advertising message, offering, or other promotional qualifier appears on the screen with an option to view an-platform offering and/or to click through to a vendor-designated link and redeem the promotional qualifier.