Cannella Media

Cannella is a television media company obsessed with results. Our focus is evident in how we plan, buy, measure, and optimize TV media

Cannella Response Television, a division of Cannella Media, LLC, is a performance based TV media company. We provide the scale our clients need to drive customer acquisition, and to support online efforts and offline retail traffic, resulting in nearly a billion dollars’ worth of sales through direct-to-consumer and retail sales channels annually. Through a broad network of cable networks, broadcast stations and TV carrier providers, Cannella provides the ability to reach more than 100 million households on a daily basis. Accountable TV advertising combines the broad reach of television with quantitative metrics that provide real-time feedback on your advertising investments. Our media and data teams measure, track, report and optimize campaigns in real-time to drive engagement and maximize ROI. Further, Cannella has developed a proprietary CPA business model that provides both traditional TV media buying and guaranteed performance based media services. This combination has led to a highly cost effective, sustainable media mix with limitless scale for marketers to maximize the success of their campaigns, allowing for more efficient use of working capital during the rapid expansion of a program or to achieve the critical mass need to maintain a share leadership position and all without any risk. Additionally, for clients interested in Nielsen rated media, we can guarantee advertisers a locked-in CPM to help achieve reach and frequency goals without concern of run-away rates. Our focus on results is evident in how we plan, buy, measure, and optimize television media. At Cannella, we believe that long term success is cultivated through agency/client relationships that foster collaboration, innovative thinking and analytical rigor.