Cannella Response Television LLC

Cannella Response Television is a major innovator in long-form direct response (DRTV) television media.

Cannella Response Television is an industry pioneer, Cannella’s Founder, Frank Cannella, helped launch the long-form DRTV industry by introducing the concept of 30 minute advertising campaigns in the early 1980’s. Frank seized the opportunity to create a new advertising form that has propelled the rapid growth and acceptance of what we now know today as the infomercial. Throughout its history, Cannella Response Television has led the DRTV market by continuously innovating to meet the needs of marketers in an increasingly complex media environment. Cannella provides their clients with the media they need to drive sales and leads, and to support internet and retail traffic driving nearly a billion dollars’ worth of sales through direct to consumer and retail sales channels annually.