• 2011

Company Description

Carle Publishing publishes and distributes customized print magazines for companies across North America.

Carle Publishing (established in 2011) was based on an idea that Andy Buyting had conceived after the creation of a Home & Garden Magazine for his two retail Home & Garden stores. Seeing the huge success of his magazine, Andy quickly realized that it allowed him to “own the ink in his industry”. This marketing strategy allowed him to influence what his customers were reading about his industry and he soon found it branded him as a dominant market leader. To aid in the production costs, Andy sold advertising both locally and nationally. Carle Publishing now publishes and distributes customized print magazines for companies across North America. Their business is based on the concept that you can “own the ink in your industry” by influencing what customers read in your industry. They equip businesses with the tools to successfully differentiate themselves from their competition by harnessing the power of publishing.