• 2011

Company Description

Active referral SaaS for B2C marketing

Cashreflex - active referral (or customer cloning) SaaS for the property, white goods, luxury goods and automobile sectors. Have you ever wished you could clone your best customers into 100s if not 1000s just like them– potentially creating a continuous flow of people just like them who’d come through your door? The truth is, you can! I’m not talking about scientific cloning. The “cloning” I’m talking about is simple, ethical, and doesn’t require millions in research grants to accomplish. In fact, it costs next to nothing! So, what’s the easiest, most effective, least expensive way to get many more customers like the ones you value most? Get them to do it for you. Their friends, associates and some members of their family are bound to be in the same lifestyle group as them. In other words every satisfied customer or client you have is in a position to know, live with, live next to, hang out with, do business with, buy from, sell to, or otherwise associate with an abundance of people or enterprises that are prime target prospects for your business. This makes it exceptionally easier for them to find a clone than you or your company could ever do. All you have to do is systematically ask your present customers to recommend your business, product or practice to people just like themselves. But more importantly make it easy for them to do so without their being seen as a sales rep. and make sure you incentivise them every time their referral becomes an actual sale for you. Chances are, your best customers or clients are already referring friends, family, and business associates to you from time to time. And these people are probably very similar to your best customers – with similar interests, similar desires, and similar buying habits. Your customers refer people to you because they value the benefit you bring to their lives or businesses – and they want the people they care about to benefit as well. For most businesses I’ve seen, however, that’s the extent of it. They settle for the small amount of business these passive referrals bring in – without ever actively soliciting referrals from their customers. Think about the amount of business you currently get through passive referrals. Now imagine twenty or 30 or 40 times that amount. That’s the leverage potential of a formal “active” referral system. And the best part is, a customer referral program will bring you immediate results. Your customers and profits will begin to grow as soon as you put the system in place. And because they’re similar to your best customers or clients, referral-generated customers will normally spend more money and buy more often. They almost always make up the most profitable, loyal, and likeable portion of your customer base. Best of all, referrals are self-perpetuating. Referrals beget referrals. That’s what Cashreflex is in a nutshell, an easy to implement active referral system that’s easy on the wallet and performs far beyond your expectations, like marketing on steroids.