Crucial Divide

Social Reality in the Real World

Crucial Divide removes the social divide between peoples' virtual and real lives - it's virtual reality in the real world! The games we develop are socially-awake, not just socially-aware, and encourage, foster and reward activities that are the result of genuine effort. We enable communication to be a two-way conversation - that develops the inherent social and interactive nature of users; uniting people and opening up their world, rather than constraining it.