Curlsquad

RetailMeNot for Ethnic Hair Products

Curlsquad is a mobile app for the hair care enthusiast on a budget. Users follow their favorite ethnic hair product brands (Miss Jessie's, Shea Moisture, etc.) and Curlsquad notifies them when and where the product is discounted in their vicinity. The user-driven app finds leads on discounted brands through its users, who exchange sale details for points. The Top 3 Users (by point accumulation) each month will receive a Glambox with samples of products they follow and new products to try based on currently followed brands. Curlsquad aims to provide a money-saving utility to not only African-American consumers embracing the beauty of their hair, but also consumers interested in organic and healthy hair product lines. They also provide a value to large and small ethnic hair care product retailers, from Target to the Salon on 10th. In short, Curlsquad is going to be the must-have mobile app for all involved in the growing market of ethnic hair care products.