Desapreneur Sahabat Pulau

Healthy Fish Snack for Everyone

In Indonesia, there are 39,000 underdeveloped communities living in coastal area. The main problems faced by the fisherman are the treatment to maintain the fresh fish quality, the alternative for preservative and the price of the excess fish. Their initiative is to utilize the excess fresh fish by empowering the local community through livelihood program. They educate and assist them learning how to process the excess fish into Abon Sehat (healthy shredded fish) product. The initiative is not merely to produces an Indonesian national snack, but is also a campaign for healthier lifestyles as the product does not contain MSG and preservative. Their social business engages fisherman’s wives as the main actors. Their assistance to the local women’s group mainly focused on helping them to be a sustainable self-helped group. They facilitate them on economical production process, hygiene aspect, project management, financial literacy, packaging, marketing strategy, and licensing for food production.