DigitalImpulse

Digital Impulse is a Boston-based digital marketing & web design agency focused on helping clients grow their business.

DigitalImpulse is a full service digital marketing agency providing end-to-end digital marketing solutions to our clients. We offer customized services for various businesses needs like start ups, attracting more customers, branding and product awareness. We have designed an innovative DI Marketing model which uses scientific tools to optimize the marketing performance. DI Marketing Model: How to design an effective marketing campaign Let us first understand why do we need a model? Thousands of agencies and freelance marketers exist in the market today. Most of them design and execute marketing campaign on behalf of their customers. They simply take input from their customers and put that into marketing campaign. This type of marketing is not only ineffective but also very dangerous for businesses in the long term. For example, most SEO optimizers use backlink software and buy backlinks to speed up the search engine optimization process. Google has recently announced that it penalizes such types of link heavily. It is like jumping a red light. It may be beneficial in short term but very harmful in long run. At DigitalImpulse, we follow a scientific approach towards digital marketing as given below: Step 1: Business Analysis Step 2: Competitive Analysis Step 3: Objective of Internet Marketing Step 4: Target Segmentation: Selecting Target Audience Step 5: Channel Mix: Selecting the right Channel Step 6: Campaign Design Step 7: Campaign Execution Step 8: Measurement and Optimization