Dimension Media

Advertising platform using face recognition technology.

Dimension Media IT Ltd are developing an innovative advertising metrics and content management system for the digital out-ofhome advertising market. Their solution combines facial recognition software with a camera to assess the age and gender of a face looking at a digital sign. This data combined with their content management system will allow advertising to be tailored specifically for the target audience in real time. One of the additional benefits of the system is that advertisers will have access to realtime metrics around age, gender, location, time and length of engagement of the audience with their ad over the course of their ad campaign. Dimension’s solution will allow any advertiser to download content (for example, a JPEG or video file) over the Internet onto their content management system. Using the management system the advertiser will profile their target audience, location and budget (that is, how many impressions they want). A typical example would be a perfume company running an ad for a fragrance targeting women between the ages of 20 and 35 looking for 20,000 impressions over a period of a month.