Discourse Analytics

Discourse Analytics is a predictive and prescriptive analytics company that builds profiles.

Consumers are increasingly demanding a more personalized approach to their relationships with brands, banks, content providers and membership organizations. The key to personalization lies in understanding why the person is connected to the brand so that the brand can optimally engage and activate that customer. Discourse Analytics engages with our client’s customers across multiple channels and platforms to model every person in a customer-base to determine “why” he or she connects to the brand and “how” to drive activation. We provide this model back to the brand as a data-append for integration into CRM systems to enable more human, scalable and contextually relevant two-way conversations with customers. The profiles are formed using the Consumer Activation Platform:tm: (CAP) which has three differentiating attributes: 1) it determines “why” a customer connects with a brand; 2) it builds weighted attitudinal stacked-graph profiles with a remarkably small data set; and 3) it can utilize existing data to predictively and prescriptively model consumer behavior. Rather than chasing “big data” the Company focuses on discrete data elements to map and build individual profiles and clusters. These outputs indicate the individual’s “key drivers” that construct the causal factors of that consumer’s decision cycle. By honing in on the actual decision inducing factors, we drive improved ROI by increasing the accuracy and customer understanding beyond antiquated methodologies and proxies such as demography, focus groups and sample size-based surveys. Whether enhancing engagement or activation, the lynchpin for the CAP’s insights stems from its ability to humanize data and unlock the untapped value in stakeholder relationships. CAP is API driven and plugs into most social and enterprise CRM and CMS systems.