Efma

Efma promotes innovation in retail finance by fostering debate and discussion

Efma promotes innovation in retail finance by fostering debate and discussion among peers supported by a robust array of information services and numerous opportunities for direct encounters. Efma was formed in 1971 by bankers and insurers to encourage their colleagues to share experiences, promote the best practices of their institution, and collaborate through alliances and partnerships. Through regular events, publications, and its comprehensive website, the association provides members with answers to their questions about developing financial products, successfully selling them, rebuilding the distribution network, managing customer relationships, and improving performance and profitability. Quite simply, there is nowhere else for such peer-to-peer exchanges and interactions in a setting removed from the pressures of commercial competition.