Empirical Synergies

Market Research firm servicing sports & entertainment industry. Using Empirical Data To Rate The Compatibility of Brands & Endorsers

Empirical Synergies is a Market Research firm servicing the sports & entertainment industry. Formed to address the growing presence of big data and analytics in the high-stakes decision making process - we offer a suite of web based analytical tools to improve efficiency and accuracy. A Decade In The Making Following the 2003 closing of sports powerhouse Woolf Associates, our leadership formed Sports Identity, Inc. with the vision of building a traditional sports marketing firm that would pave the way for the emergence of BrandMatch Score. In 2011, Empirical Synergies emerged and our premium offering, BrandMatch Score was launched in late 2012. BrandMatch Score is a ground-breaking Market Research Tool that rates the compatibility between Brands & Endorsers. Created to provide real-time analytical support and due diligence, brands are no longer forced to make subjective decisions based on syndicated, static data that has no direct correlation to their key attributes or objectives. With the philosophy that 'Moneyball' can be applied to marketing, we're disrupting an industry and forcing marketers to change the way they hire endorsers. The software-based product conducts fully customized studies using Real-Time Consumer Insight & Career Performance data to quantify how well a celebrity matches a brand and campaign vision. BrandMatch Score removes subjectivity and mitigates the risk associated with hiring an endorser to represent a brand. BrandMatch Score finally brings science to the art of identifying endorsers. There is now an objective tool to comprehensively measure compatibility and value.