enhance

enhance develops web and mobile-enabled businesses for the Middle East and Africa.

enhance develops leading online and mobile enabled businesses for the Middle East and Africa that enhance the lives of their users. They do this by investing in two areas. First, they build businesses from the ground up, with the local market and consumers’ needs in mind. Second, they introduce into their region mature models invested in by their strategic global VC partners. The enhance advantage stems from their deep knowledge and local presence in their target markets, and in their central management, technical, and marketing capabilities. Our first wholly owned business is joi (joigifts.com), a disruptor in online gifting. Our first minority investment through our partnership with Accel India is Medigo.com, a disruptor in medical travel.