Esure

Esure was founded in 2000 by Chairman, Peter Wood, to offer competitive insurance cover.

esure was founded in 2000 by Chairman, Peter Wood, to offer competitive insurance cover by using the Internet as a primary sales channel. Mr Wood pioneered the direct selling of insurance over the telephone back in 1985, when he launched Direct Line. With esure, his aim was to go a step further and harness the efficiency of the Internet to give a better deal to responsible drivers and careful homeowners. From the outset, their goal was to offer superior service - on both the internet and phone - while using technologically advanced systems and underwriting to keep premiums low.