Etalia

Etalia is a free web-based platform delivering personalized newspapers tailored to individual interests.

Etalia is a free web-based platform based on a brilliant technology to deliver personalized newspapers, perfectly tailored upon individual interests. The starting point is a business model. Not only publishers and journalists but users too must find this environment profitable: in a world where users participate and take such a relevant part journalism has to be a win-win scenario, a balanced ecosystem for information. Authors must be granted their fair reward while users must be effectively involved. That’s why Etalia has been built upon an effective and original business model, patented in US. In Etalia, authors are free to create, aggregate and distribute personal content as well as advanced multi-page newspapers in an ecosystem which respects their copyright, ensuring them the largest revenue share. Users can assemble personalized newspapers, filtering and sorting best fitting contents from all different sources with truly unparalleled freedom; they can choose among suggested topics, pages and journals, or they can individually set the filters of their own press reviews. Above all, they are encouraged to aggregate and redistribute third-party contents in a personal newspaper: they will share revenues with authors in a realtime process. With an open proprietary platform to sell advertising, taking advantage of complete profiling of both users and content, Etalia can monetize adverts better than any competitor: we know who’s reading what, every time, everywhere. But there’s not only advertising: Etalia supports sales too. Authors and users can distribute journals or individual content as premium, deciding the price and subscription policies, always being granted the largest revenue share. Far from a common news or feed aggregator, Etalia offers a powerful technology viable for companies and firms willing to distribute proprietary contents: a marketing sector which is growing more and more meaningful when typical banners and online campaigns are proved to be every day less effective. Thus, Etalia is far more than an effective technology, though superior than anyone else’s: in Etalia the technology grows over the solid foundations of a strong and original business model. Designed together with major publishers as well as independent journalists, built upon users’ needs from the very first day, the model supports the technology to make Etalia truly unique: the first effective digital ecosystem for information.