ethority

Social Media Analysis & Marketing

ethority is offering a whole range of research and consulting products that allow marketers and publishers to gain consumer insights and market intelligence. Its approach is twofold: 1. monitoring the social web (i.e. blogs, communities, Twitter, rating sites, video and picture platforms) for authentic and rich user statements with an innovative and highly scalable crawler technology gridmaster; 2. netnography - qualitative interpretation of the users' conversations by analysts with a sociological, ethnological and psychological professional background. The result are deep insights at how consumers perceive brands, issues, products, campaigns and market trends. ethority's method does not stop at brand and issue monitoring and social media analysis. It also includes planning, conducting and evaluating word of mouth marketing campaigns, outreach activities, brand communities or closed user groups. Plus, ethority is offering a global perspective through the many native speakers of German, English, Spanish, Portuguese, French, Russian, Arabic and Mandarin among its analysts and consultants.