Ettitude

Minimal Impact for Maximum Comfort Ettitude is a vertically intergrated sustainable lifestyle label offering premium quality, sophisticated

Minimal Impact for Maximum Comfort Ettitude is a vertically intergrated sustainable lifestyle label offering premium quality, sophisticated, sustainable bedding and homeware that respect you and the environment. We work directly with our supplier, source and design in-house. No middlemen means a fairer price for our customer. We are the pioneer in using 100% organic bamboo lyocell to make bedding products. It is one of the most sustainable, new-type textile materials of the 21st century. Bamboo lyocell fabric is produced with an award-winning closed loop system, which recycles, and reuses water hence produces minimal waste. Ettitude fills a market void, providing safe, sustainable, stylish and top-quality products at a consumer-friendly price point to LOHAS, a $290b market, tapping into the rising eco conscious audience.