EyeSee

Online eye tracking and facial coding via webcam in home environment.

EyeSee is a cutting edge market research company that maximizes the impact of marketing communication (advertising, digital and shopper) using: • Online eye tracking – we track people’s eyes to know where they are looking at (or not); • Online facial coding – we measure emotions through facial expressions; • Questionnaires – after each testing, respondents fill out a survey. We have developed an online platform to track people’s eyes and facial expressions with their laptop and webcam at home. This innovative approach is faster (a few days), scalable (N and global) and more cost effective (factor 2) than conventional solutions. Our research team is formed out of former directors and project leaders of big market research firms (GfK, Ipsos) and we are based in United States, Belgium and Serbia. We are working for leading brands in Retail (Lowe’s, Lidl, Ahold), FMCG (Coca Cola Enterprises, Nestle, Campbell’s), healthcare (GsK, Merck). Range of Studies: • MarComm Insights: print and outdoor adverts, TV Commercials, leaflets; • In-store insights: packaging tests, shelf layout, POS evaluation; • Online insights: digital media, website usability testing, newsletters. EyeSee improves return on marketing communication by combining high tech and marketing research expertise to deliver affordable, fast and actionable neuromarketing insights.