Before the Label

Before the Label is a fashion-based crowdfunding platform to produce products based on customer demands.

At it's core Before the Label is simple: know the demand for your design before you sew on the label. Before the Label empowers people to make fashion happen. Our platform lets customers decide what is in fashion and helps designers produce only what has proven demand. We crowdfund fashion product by product: if a customer likes a product, the back it by pledging to buy. If the product reaches it's goal, it is produced and shipped to the customer. If not, the customer is not charged and the product is not made. Customers get preferred pricing without a retail markup. Designers only produce what has already been bought. It's a win win. The company was formerly known as Vicaire NY.