TECHmarc Labs

TECHmarc Labs is a B2B tech marketing firm whose focus is to ignite indirect channel sales for MSPs, VARs, SIs, ISVs and vendors.

TECHmarc Labs is a B2B technology marketing firm for MSPs, VARs, SIs, ISVs, vendors and distributors. Our sole focus is to ignite your indirect channel sales. We do this by accelerating your partner channel growth and profitability through every stage: • attracting the right partners • developing processes and programs • energizing partner engagement • maximizing existing channel investments Whether you’re looking to reduce costs, enhance efficiencies, drive revenue or improve partner relationships and productivity, we know the channel like the back of our hands. How? Because we’ve sat on your side of the tech table. We’re passionate about the channel because we have a long history in IT. TECHmarc Labs was founded by Lisa Masiello, an award winning tech industry veteran who has deep expertise in successful channel management for companies including mindSHIFT Technologies, groupSPARK, Process Software Corporation and others. Her experience has enabled companies to significantly grow their partner sales and vendor relationships, receiving industry accolades and winning vendor awards along the way: • #1 Managed Service Provider (MSP) worldwide by MSPmentor • Microsoft Partner of the Year (hosting solutions) • Intel Security (McAfee) SaaS Partner of the Year for 2 consecutive years • Citrix Marketing Excellence Award, Service Provider Partner Program Come visit us at www.TECHmarcLabs.com Follow us on Twitter @TECHmarcLabs Technology Expertise Cloud, SaaS, managed IT services, virtualization, data security, disaster recovery, mobile device management, managed hosting, compliant archiving, business continuity Specialties IT vendor mgmt, Microsoft Partner Network, MDF / co-op marketing, B2B technology, inbound marketing, customer life-cycle mgmt, strategic communications, content marketing, industry trade show / live event mgmt, CX, M&A support, acquisition integration