Yul-Lab

Market Fragmentation Lab

The YUL-LAB fulfills new needs. It was created to reinvent advertising. A unique experimentation lab, it was designed for international brands to help them develop new predictive and reliable advertising models that will later be exported. The Lab allows global brands to test all possible advertising combinations because it converts ideas into reality while measuring results and predicting success. The lab optimizes Montreal as a cultural microcosm and provides advertisers with a realistic environment for experimenting new advertising models that can later be reproduced anywhere in the world. YUL-LAB benefits : The Yul-Lab is the principle commercial offer of montreal.ad, the online portfolio of Quebecâ€s 65 advertising agencies. As such, it provides advertisers with a custom-made destination to experiment and develop new advertising models for export. The Lab also provides brands with important additional direct benefits: 1. Media inventory : preferential and competitive rates (TV, radio, printed, out-of-home, web, etc.) that were pre-negotiated with Quebecâ€s largest media and research groups; 2. Efficiency, flexibility and timeliness: excellent return on investment (ROI) through low-cost trials, timeliness and flexibility, as well as world-class talents at a competitive price; 3. Multidisciplinary services:a collaborative environment made up of experienced multidisciplinary teams ready to work with advertisers (advertising agencies, production companies, research firms, media groups, marketing and business consulting firms, photographers, graphic designers, etc.); 4. Research and follow-up: access to top professional resources, marketing research and tracking products that were pre-developed for this kind of initiative; 5. Straightforward hosting structure: a single point-of-entry. How to qualify for the YUL-LAB? 1. Become a new advertiser in Montreal, or launch a new project; 2. Demonstrate the research and/or development nature of a project; 3. Obtain the approval of a committee composed of representatives from the Association of Quebec Advertising Agencies (AQAA), the advertiser, its agency and media outlets. How to contact the YUL-LAB MontrÃal.ad/Association of Quebec Advertising Agencies Yanik Deschênes, President and General Manager Phone: 1 514 848-1732, ext. 203, or 1 877 878-1732 Fax: 514 848-1950 2015, Peel St., Suite 925 Montreal, QuÃbec Canada H3A 1T8 E-mail:[email protected]