The U43Jc sells for $1100 from GenTech and the overall look and feel of the computer give a very positive impression. It also is powerful enough to run multimedia and some games while still lasting almost 4 hours while playing DVDs on battery power and longer when web surfing. Overall, it is a very good balance of looks, feel, power, and performance for the price. Asus has made some compromises in order to ensure that the U43Jc can be sold at the desired price point, and while a system with no compromises would have been even better, the resulting notebook would have ended up costing much more. As it is, the Asus U43Jc is a solid and versatile notebook with best-in-class looks that make it appear to cost much more than it actually does.