• 1999

Company Description

Digital Envoy offers a geo-targeting marketing technique that enables companies to target online users in a non-invasive manner.

Founded in 1999, Digital Envoy introduced geotargeting, or the ability to map IP addresses to location using non-WHOIS based methodologies. This in turn allows companies to accurately target online users in a non-invasive manner based solely on users' IP address. Over the years, Digital Element introduced other IP address-based targeting data sets such as domain name, org name, ISP, proxy and more, and coined the phrase 'IP Intelligence' to reflect the ability to non-invasively target online users based on a number of datapoints beyond pure geography.