Zafu

Zafu is an e-commerce personalization and recommendation engine that tailors content to each individual shopper on a one-to-one basis.

At Zafu, there is real science behind the art of finding the perfect clothes. A combination personalization engine and recommendation engine, Zafu removes the barriers to conversion by personalizing how shoppers discover your products. Like Pandora or Netflix - for ecommerce, Zafu enables e-commerce retailers to create a personalized shopping experience that tailors content to each individual shopper on a 1-to-1 basis. The platform user experience inspires shoppers to spend more time on your site engaging with “your” products, and helps them discover what “they” like. Drawn on 15 years of comprehensive research in apparel fit performance analysis & consulting for 15 of the top 20 apparel companies in the US – Zafu is leveraging big-data and consumer insights – to create algorithms that have already matched 13 million shoppers to clothes they love.