• 2009 February 02

Company Description

Social Media Engagement Platform

12Mass (formerly itweetlive) makes it possible to deliver individualized responses to large, targeted audiences while measuring the effectiveness of your conversations. In a nutshell, 12Mass is a highly sophisticated engagement platform. It is the only conversation tool for the social web that employs the same A/B testing process used to optimize websites, email campaigns and advertising. The platform enables you to build constantly improving conversation decision trees. Their Conversational Artificial Intelligence (AI) Search engine uses the most advanced Natural Language Processing (NLP) and clustering tools available to help you gather similar status updates, providing suggestions based on real-time analytics and measured engagement levels from previous conversations. The system itself learns: the more you use it, the easier it gets to respond with optimized messaging for even faster and more effective engagements. Use of 12Mass results in 100x normal engagement levels.