Anchor Intelligence

Anchor Intelligence provides a real-time traffic scoring system for ad networks and search engines.

Anchor Intelligence is the traffic quality solutions provider of choice among ad networks and search engines. Anchor's ClearMark, the industry's first and only real-time traffic scoring system, enables customers to increase conversions, improve traffic sources, eliminate click and impression fraud, and capitalize on high quality traffic to maximize advertiser ROI. By providing a quality score for each ad event (similar to a FICO score for credit), ClearMark provides customers with actionable intelligence to make smarter decisions about their inventory. While industry-wide CPCs have declined by approximately 13% in the past few months, Anchor's customers' average CPCs have increased by 11%. Anchor Intelligence was acquired by Comscore in March 2011.