Aniika

Aniika is a U.S.-based e-commerce platform for personal accessories and household products.

Aniika is the curated online marketplace that connects India's top emerging design talent with international end consumers looking for high quality, limited-edition, contemporary Indian lifestyle products that tell a story. For our buyers, we provide the reliability and curation that comes with an online retail store along with the luxury of buying directly from emerging Indian designers from around the world. For our sellers, we promote design entrepreneurship by providing them a platform to brand and sell their products to a large international consumer base with minimal operational hassles. Aniika currently showcases designers who create jewelry, personal accessories and home decor. Much like the platform's look and feel, Aniika is focused on products that are moored in Indian tradition yet alive to a contemporary, global aesthetic. This unique combination of traditional and modern design gives the buyers, who are familiar with Indian handicrafts, an opportunity to own products that are different from the stereotype of Indian handicrafts. Distinct from other online marketplaces, we take our curating process very seriously. We are strong advocators of unique design and quality over quantity. We aim to be ‘The curated bazaar’ to virtually buy and sell designer lifestyle products from a ‘New India’.