• 2009

Company Description

Applico partners with clients to identify, build and scale platform businesses through the use of connected technologies.

The platform is the dominant business model of the 21st century. It enables two or more groups to exchange value in some way. Facebook, Amazon, Apple, Microsoft, Google and even Uber, Airbnb, and Snapchat – all platform businesses. We believe Silicon Valley shouldn’t be the only ones building successful platform businesses. At Applico, we identify direct business threats for our enterprise clients and advise them on how to design and build platform businesses capable of combating startup threats. We even wrote a best-selling book on the topic of digital transformation, the platform way.