BBVA

BBVA is a multinational spanish banking group.

At BBVA, they work to build lasting relationships with their customers and provide maximum value to both their stakeholders and society at large. Achieving this goal requires a new style of behavior for all the people making up the Group. It is here where BBVA's strength lies and its increased competitive advantage for building the future. The goal they have proposed is that in each of the many contacts they have with their stakeholders a differential experience to provide sustainable value is conveyed. So they have established their vision as a company and some guiding principles defining their commitment towards those stakeholders.