Change of Paradigm

Change of Paradigm explores new frontiers in digital fashion through its 3D fashion e-commerce platform.

Change of Paradigm explores new frontiers in digital fashion through its 3D fashion e-commerce platform dedicated to high-end womenswear designers in demand. The objective is to open a new affordable independent fashion designer market segment. Change of Paradigm’s Business model is based on zero protyping through exclusive use of 3D simulations, pre-order, group purchase, and reduced distribution margins: product pricing is calculated on the basis of 3 times cost instead of the current wholesale model based on 6+ times.