Cheershouse

Cheers is a CRM platform for SMBs in the hospitality space

Cheers is a total relationship management platform including customer, employee and vendor components, unlike stand-alone discounting or promotion applications. Cheers helps clients understand who their best customers are by making practical sense of guest habits, wishes, visit and spend patterns, which promotions are most effective and which guests are the best brand ambassadors. A new direction Existing “loyalty” programs or CRM products focus on discounting for sales generation. Cheers takes a different approach: We believe the human relationship takes center stage in the decision to frequent a location, not price. When we visit our local coffee shop, we know the €4 Latte Macchiato has no economic justification. Gastronomy is an area in which belonging and feeling overpower rational purchase decisions and loyalty concepts should reflect that. We also think that sustainable customer acquisition is best accomplished by existing guests, not external marketing, search or listing services. Under the motto “Friends bring Friends”, we provide an effective platform for existing guests to easily promote the experience they already enjoy to people in their close circle. Cheers unique services are divided into 4 clear areas: Data, Communications, Engagement and Loyalty – the best cards for the best hand in relationship management. Data Cheers helps our clients understand who their best customers really are by making practical sense of guest habits, wishes, visit and spend patterns, which promotions are most effective and which guests are the best brand ambassadors. Engagement Cheers expands the client experience using branded gamification, and micro event planning to manifest participation and drive real-world transactions. The platform is built to accommodate future cross-promotion lifestyle partners. Communication Cheers provides intelligent promotion tools using live data to make it easier to automatically increase conversion, while providing user functions such as social gifting and chat to create a natural echo. Loyalty Status, privileges and opportunity are the key points in our unique loyalty programs that can be easily customized to fit a location exactly, Cheers is also the only platform to reward wait staff as well – to keep employees vested in guest happiness.