Cidade Viva

Cidade Viva aims to transform the lives of Brazilians by promoting sustainable activities and rewarding the active citizens with points.

Cidade Viva is a social business that aims to transform the lives of Brazilians by promoting sustainable activities and rewarding the active citizens with points which can be redeemed as discounts. Through its website, it suggests and promotes activities such as recycling, using intelligent transport, volunteering, donating goods, and more. Brazilians who follow these activities can earn points and redeem them at stores that work with the company. Cidade Viva was founded in 2012 and is based in São Paulo, Brazil.