Cityrend

Location Based Social Trend Analyzer

Cityrend is the Location Based Social Trend Analyzer and Aggregator. Cityrend analyzes users checkins (either via other services like Foursquare, Gowalla or Brightkite, or using Cityrend checkin engine which could push checkins to other services) to create the trend map individual for a user. Based on this trend map, user gets 'hyperlocal awareness'. Businesses use the service to detect the most effective users, push incentives and deals to right user base, and manage campaigns whereas users' trend maps detect the most effective places and deals. Therefore, with Cityrend's genuine analytics engine, both users and businesses get more enhanced and effective 'hyperlocal awareness' tool.