Clarite Research

Mass qualitative research software

Clarite is a research tool delivering granular, high volume qualitative insight, quickly and cost effectively, for all communications and concept collateral. As a highly cost effective, online research tool for mass qualitative evaluation of marketing communications and concept collateral - including video, Clarite’s patent-pending STIKKY technology enables large volumes of respondents to provide highly granular feedback quickly and simply. It can be deployed on the pre- and post-testing of just about any form of marketing communication which can be uploaded. Through the use of virtual postits, Clarite’s patent-pending STIKKY technology allows large numbers of respondents to provide highly targeted and granular, qualitative feedback in a way that is both simple and engaging. Its ‘roll-over’ capability then makes the subsequent analysis and reporting quick and easy. Clarite’s optional quantitative capability also enables clients to benchmark key issues relating to the communication as a whole - or more specific issues within it. End-to-end projects typically take just 7-10 days but clients in more of a hurry to identify the big issues can get access to respondent feedback in real time via the client portal. Clarite's focus is on start-ups and scale-ups who historically have not had access to qual and quant research. It can be bought and used under licence or on a fully-supported, project-by-project basis. Clarite can be used to assess and optimise: web pages, emails and apps - it's great to check out IA proposition and brand development - with built in matrix models product engagement and 3d images product guides, brochures, leaflets customer service letters story boards video clips from film rushes to finished TV ads call centre conversation recordings and scripts