Cofactor

Formerly Shoplocal, Cofactor enables national brands to easily onboard and activate ALL their content to drive sales.

While marketers have made strides in figuring out the “how” and the “where” to target an audience, they continue to struggle with delivering the “what” to impact the advertising metric that matters most – a sale. Cofactor - formerly Shoplocal + PointRoll - helps marketers easily onboard ALL their content, activate it, and then dynamically distribute it to drive sales. Marketers now can “micro-message” customers with the same precision and efficiency that they currently “micro-target” customers. Through the industry’s first Content Activation Engine, Cofactor helps bridge the divide between digital and physical worlds, and enables brands to intelligently deliver content everywhere, driving sales locally. Welcome to Cofactor, a TEGNA company. Online. In-store. In sync.