DAN DNA - Powered by Dentsu Aegis Network

DNA is the central data unit for Dentsu Aegis Network Netherlands - combining all online and offline data services

DAN DNA functions as the data driver for all Dentsu Aegis Network agencies in the Netherlands by delivering building blocks for smarter marketing campaigns and driving the evolution towards data-driven marketing. DNA's experts have wildly diverging backgrounds, from market research to data management and mathematical modeling. The ‘Applied Data Strategy’, ‘Data Management & Visualization and Data2Decisions teams work together to describe human behavior from declared, measured and social sources.