Dataforce

Analytic software for small and medium business.

Imagine what would happen if those two platforms could work together. You’d get a clear image of the full end-to-end process, from the moment a person gets to yourThey bsite to the moment that person decides to pay for your products or services, both the first time and as a repeat customer. Google Analytics has very rich reporting capabilities for conversion tracking. For example, you can define a goal by simply identifying a unique URL of the thank you page for any form on your website. And if one doesn’t exist, you can even “fake it” by creating virtual pageviews or events. This will allow you to analyze the number of conversions you receive, where they came from, and other user behaviors about visitors who convert. Salesforce is “the name” in sales funnel reporting. Each time a lead submits information through forms on your website, through integration with Salesforce (or through manual entry from your sales representatives) other information about the leads can be entered and tracked. Google Analytics and Salesforce each have a place in helping analyze how to improve your sales funnels and the quality and quantity of your leads. Combining the two can really give you powerful insights to act upon.